Case Study Of Rustic Realities

About Rustic Realities:

Rustic Realities, a brand under BPSY Retail Pvt Ltd, embarked on a mission to showcase the rich craftsmanship of India and empower local handicraft artisans. This case study highlights the journey of Rustic Realities and its collaboration with VihaTech, a technology partner, to create a successful online store that not only met their expectations but also transformed their vision into reality.

Challenges and Solutions:

Structured Product Development:

Rustic Realities required a structured approach to developing their product catalog. VihaTech's team designed a systematic product development process, ensuring that every artisan's work was properly showcased on the platform.

Ease of Waterfall Implementation:

To streamline the development process, VihaTech implemented a Waterfall methodology, ensuring that every project phase was executed efficiently and on schedule.

Handling Payment Gateways:

To facilitate secure online transactions, VihaTech integrated multiple payment gateways, providing Rustic Realities with a variety of payment options for their customers.

Inventory Management and Automation:

Managing a diverse range of handicraft products required efficient inventory management. VihaTech developed an automated system to track and update inventory in real-time.

Reducing On-Page Load Due to Heavy Inventory Images:

The abundance of product images could slow down the website's loading time. VihaTech optimized image loading, ensuring a smooth user experience.

End-to-End Visibility in Purchasing Process:

Rustic Realities wanted customers to have complete transparency in their purchasing process. VihaTech implemented a feature that allowed users to track their orders from placement to delivery.

Clear and Simple UX:

A user-friendly design was crucial for the success of Rustic Realities. VihaTech ensured that the website was not only visually appealing but also highly functional, providing an exceptional user experience.

Structured Admin Panel with Role-Based Access:

To simplify the management of the platform, VihaTech developed a structured admin panel with role-based access control, making it easy for Rustic Realities to oversee their operations.